A pouch brand built to grow your category — not split it.

A 25-count value pouch that brings in new shoppers instead of trading down your premium sales — net category growth.

 Become a Retail Partner

Nicotine Pouches
with Back-to-Back Awards

Proven on Shelves Like Yours

ZEO Universe is stocked across 10,000+ doors in over 40 states, distributed through McLane and CoreMark.

Incremental, not cannibalizing

The 25-count value proposition draws value-seeking shoppers rather than trading down your existing premium pouch sales — net category growth.

Margin × velocity

Competitive unit margin paired with proven sell-through. Request our category deck for GMROI modeling by format.

A planogram that fits

Six flavors, four strengths (4–12mg). Enough range to capture demand, disciplined enough to slot cleanly into an existing set.

25 Pouches

MORE VALUE PER CAN

CSP AWARD WINNER

NATIONAL DISTRIBUTION

Built to Support Our Retail Partners

✅ National distribution
Available through McLane and Core-Mark, with reliable fill rates and reorder/replenishment support to keep every door stocked.

✅ Flexible ordering
Mixed-case, assorted-flavor ordering so single stores stock the full range without overbuying one SKU. EDI and scan-data capable for chain partners.

✅ Trade terms that work
New-item slotting support, volume and tiered pricing, promotional allowances and buy-downs, plus free-fill and new-store opening packages.

✅ A dedicated partner team
A single account-manager point of contact, staff training and sell-in sheets for your associates, and co-op support for local marketing.

✅ Compliance, handled
21+ compliant merchandising guidance, with product compliance documentation and COAs available on request.

Become a Retail Partner

Tell us about your banner and we'll bring pricing, a category deck, and a tailored slotting proposal to the conversation.

Frequently Asked Questions

If you have any additional questions, you can email us at office@zeouniverse.com
What is ZEO Universe?

ZEO Universe is an award-winning nicotine pouch brand for adult nicotine consumers — tobacco-leaf-free, smoke-free, and spit-free. Each can holds 25 pouches in a discreet mini-slim format, with enhanced moisture, flavor designed to last up to 60 minutes, and multiple
nicotine strengths across a focused lineup of mint, menthol, wintergreen, and fruit flavors.

★★★★★ Nichole B. (Verified buyer)
These are my absolute favorite not only are they cheaper than the competition, you actually get more! They taste amazing and ZEO Universe has the best customer service in the world I love this company and will be a forever customer!
Why should retailers carry ZEO Universe?

ZEO Universe is built to add to your pouch category, not split it. The 25-count value proposition draws value-seeking shoppers without trading down your existing premium sales, and the brand is easy to explain at the shelf:

✅ 25 pouches per can — more value than standard 15–20 count pouches

✅ Long-lasting flavor and enhanced moisture for a premium mouthfeel

✅ Four nicotine strengths and six flavors — enough range to capture demand, disciplined enough to slot cleanly

✅ CSP Retailer Choice Best New Product winner in both 2023 and 2024
Where is ZEO Universe already sold?

ZEO Universe is stocked in over 10,000 retail locations across 40+ states, including national and regional convenience chains. It is a proven in-store brand with established velocity — not an online-only concept.
Can I order through my distributor?

Yes. ZEO Universe is distributed nationally through McLane and Core-Mark. If you already buy through either, ask your rep to add ZEO Universe to your next order, or contact us and we will coordinate setup with your distributor. Direct wholesale ordering is also available.
Who qualifies for wholesale pricing?

Wholesale is available to qualified commercial buyers serving adult nicotine consumers — retail stores, chains, distributors, and licensed e-commerce businesses. Submit the wholesale form above and our team will follow up to verify your business and set up your account.
What is the minimum order quantity?

The minimum opening order is 10 cases (900 cans), with 90 cans per case. This gives you enough inventory to launch properly: support a display placement and offer a meaningful selection across flavors and strengths.
What are the payment terms?

Wholesale orders are charged upon shipping. Credit cards are accepted with a 3% processing fee. Ask your account manager about terms available for established chain and distributor
accounts.
Do wholesale orders ship free? How fast?

Shipping is free on wholesale orders of 20 cases or more; smaller orders may incur a shipping charge. Orders typically ship within 1-2 business days.
What flavors and strengths are available?

Six core flavors: Mint Breeze, Wintergreen Ice, Menthol Evergreen, Watermelon Wave, Pineapple Tropic, and Berry Moonlight, in strengths of 4mg, 6mg, 9mg, and 12mg.

Not every flavor is available in every strength — Mint Breeze, Menthol Evergreen, and Wintergreen Ice carry the 12mg strength, and Wintergreen Ice is positioned as the stronger profile (9mg and 12mg). Confirm current availability when placing your order.
What should my opening assortment look like?

A strong opening set balances cooling and fruit profiles across multiple strengths: Mint Breeze, Menthol Evergreen, and Wintergreen Ice for shoppers who prefer classic profiles; Watermelon Wave, Pineapple Tropic, and Berry Moonlight for fruit-forward demand. Our team will
recommend an opening mix based on your store type, display space, and customer
profile.
Do you provide displays and POS support?

Yes. We offer counter units, floor displays, and clip strips in multiple sizes, plus POS and POP materials — shelf talkers, danglers, case cards, and window clings. Your account manager also provides planogram recommendations, staff training materials, and sell-in sheets. Call (786) 991-9400 to discuss display options for your format.
Can ZEO Universe be sold in my state?

ZEO Universe is sold nationwide, but flavor availability can vary by state and local law — some jurisdictions restrict flavored nicotine products or require product registry listings. When you submit a wholesale inquiry, we will confirm which SKUs are eligible for your market and provide compliance documentation, including COAs, on request.
What compliance responsibilities do retailers have?

Retailers must comply with all federal, state, and local laws governing nicotine product sales, including verifying that purchasers are at least 21 years old and merchandising products
only in appropriate adult channels.

ZEO Universe products contain nicotine, which is addictive. They are not smoking cessation products and must never be presented as medical products, cessation aids, or treatments for nicotine addiction.
How do I become a wholesale partner?

Complete the wholesale form above with your company name, contact details, position, and store type. Our team will follow up with pricing, a category deck, and a tailored slotting
proposal covering order size, displays, assortment, and launch support.

Questions in the meantime? Email office@zeouniverse.com or call (786) 991-9400.